Just like smoking, tanning wreaks havoc on your health, yet people just can’t seem to quit. Which just may be why Jergen’s is helping the cause. At www.jergens.com the company has started the “Glow in the Dark” initiative: For every pledge it gets from consumers who promise to practice sun safety, it gives one dollar to the Skin Cancer Foundation. With actress Rachel Bilson as its spokesperson, maybe she can help convince the masses that fake-baking is a thing of the past.
Advertisement
